Hey there Workfront,
I'm Parker Boyack
I came across the Sr. Growth Optimization Web Strategist position and it's right up my alley. Take a look below at why I feel I am qualified for this role!
I put together a complete (but simple) end-to-end reporting system for digital marketing when nothing existed before due to complex data sources & platforms (Google Analytics, Eloqua, and Salesforce).
I played a critical role in bringing about radical improvements to all Micro Focus campaign pages, resulting in 3x the leads for campaigns. Also I continually enhanced the usability of the website for users based on testing efforts & analytics/heatmap research
At EKR, I was the guy people go to when they have an SEO/CRO/UX question or need any sort of data from Google Analytics .I helped manage leadgen and other digital marketing projects for EKR's biggest client Micro Focus. Much of the work involved coordinating third party integrations like Demandbase, Decibel, VWO, and especially Google Analytics. I spent quite a bit of time with usability/UX research to optimize our websites and increase conversions.
I coordinate marketing activities for Xactware’s top priority products from events to digital ads. Along with this I also work to help prove the ROI of marketing activities for our team to help further establish the critical aspect of our work.
Parker is an agile brainstormer, and one of my favorite things is when he walks into my office, grabs the dry erase marker and says, "I have an idea..." I recommend him for any position that requires someone to look beyond the obvious, think outside the box, and find the story the data is telling.