I am a modern marketing professional passionate about end-to-end marketing funnel. I manage PPC campaigns on marketing channels like Facebook/Google/LinkedIn. I love developing organic Social Media campaigns to grow online presence of a brand.
I equally enjoy working on demand generation & lead nurturing initiatives. I take special interest in developing acquisition & on-boarding programs. I believe the Customer Journey doesn't end even after the Onboaring Welcome emails! For me, it's a forever game of nurturing clients at various touchpoints.
As I'm highly data-driven, I leverage Analytics tools like Tableau a lot to make data-driven marketing decisions. I'm highly skilled in analytics so the "Numbers Game" comes naturally to me! Having said that, I always take the LTV approach over the ROI approach to justify my dollar spend.
Finally, I believe that if business strategy is well supported by holistic modern marketing & advanced analytics, organisations can truly realize the digital transformation of their businesses.
Analyzed conversion rates of digital content, webinars, product trials, tradeshows for Global Demand Center
• Optimized Lead Scoring model to improve the leads quality and leads conversions for US and RoW
• Developed Cohort reports of leads to assess lead conversions and present findings to Director level stakeholders
• Defined KPI for lead generation channels & monitored channel performance with Pivot Tables & data warehouse
• Created customer journeys using Marketo, Dynamics CRM, Excel Pivot Tables and R packages
Lead Generation & New Business Strategy & Analytics
• Presenting insights to Director & VP level stakeholders by creating a monthly performance scorecard report
• Developed Lead Nurture & Lead Scoring program
• Analyzed marketing campaign conversion rates and recommending optimization opportunities to stakeholders
• Defined KPI’s & created dashboards with Tableau turning Microsoft Dynamics CRM data into insights
Uses data, research, and testing to answer questions and form opinions. Gets unstuck by systematically exploring possibilities. Makes sustained progress over time.Learn More →
Learn more: https://crash.co/discover/result/cdf6f6c1-ad12-4873-841e-ab78ccbea96b