The Crash Guide

How to start your


career this year with no experience

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The Crash Guide

How to start your


career this year with no experience

Download this guide as a PDF! 👇
Or scroll to read it first!

The Crash Guide

How to Start Your Design Career This Year With No Experience

Download this guide as a PDF! 👇
Or scroll to read it first!

Design: it’s everywhere, yet most people rarely notice it. Do you?

Are you the type to catch those little details?

To notice people’s shirt designs?

To feel frustrated by something that should be simpler to use?

If so, you’d probably make for a fantastic designer!

You may have heard of at least a few different kinds of design jobs, and maybe you’re considering (or currently) getting a degree in something like graphic design, graphic information technology, design studies, etc.

You’ve probably been told that, to get into graphic designer jobs, you need a good portfolio and some kind of experience. The portfolio part is definitely true–any design project you create now, even for free, will help you land jobs later.

But the part about experience isn’t quite accurate. You can get jobs in design right now, without experience. You just have to crash them.

How to Start Your Design Career in 2020 With No Experience (Ultimate Guide)

So . . . what is design, anyway?

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.

- Paul Rand
The term “design” can be easily misconstrued.

To some, the word design might mean the way something appears–like the packaging on your favorite bottle of cold brew. To others it might mean the act of creating something beautiful–like an artist laying brushstrokes onto a canvas. While neither interpretation is wrong, they’re both incomplete definitions.

Design is not just how something’s wrapped. Nor is it just the act of creating art. At its core, design is the science of organizing information as effectively as possible. Webster’s has a great definition, too: "It is the invention and conduct of the subject; the disposition of every part, and the general order of the whole."

Design is impacted by every element of its makeup, from the typeface and color scheme to the simplicity and channel.

If what Marshall McLuhan once famously said holds true, that “The medium is the message,” well, then design determines the effectiveness of a medium. Good design strengthens the message, while bad weakens and distracts from it. The best design transcends its medium, communicating the message so well that it becomes invisible.

The power of design reaches back through human history, offering countless examples of its impact. From the austerity of the pyramids as a symbol of the power of the Egyptian empire to the simplicity of the keyboard-less iPhone as a symbol of the seamless integration between humans and technology, great design can create significant cultural impact.

Today, design spans across countless mediums, too. From print to digital and physical product to user interfaces, it offers a broad array of career paths. And if any of that resonates with you, then read on, because this resource page was designed just for you. 😉

What career paths are there in design?

The design industry covers many different kinds of jobs. The good news is good design jobs are in high demand and don’t necessarily require a degree from a design school. Of course, you can learn a ton in a good design education program, and we’re not knocking school–at all.

Here at Crash, we’re simply big fans of showing your work, showing your skills. And the most common design roles these days typically involve some kind of technology, which are both good to learn and good to show publicly so future employers can see.

Graphic Design

This is one of the most common types of design. Graphic design simply means creating graphics, like anything you might see on a t-shirt or social media. It’s also referred to as visual communication design, graphic arts, and traditional design. It’s heavily associated with typography and color theory.

Physical Product Design (CAD)

Physical products are anything from furniture to cars, blenders and other kitchen utensils to high-tech smartphones and cameras, and more. These types of products are created with computer-assisted drawing (CAD) software and even 3D printing nowadays.

Digital Product Design (UX/UI)

Digital products are web apps, mobile apps, Chrome extensions, that sort of thing. As you’re probably aware, they are extremely popular these days–doesn’t it seem like everyone’s building some kind of app?

A perfect example is our own app, the Crash website (or mobile app) you’re reading this on. You can log in, create basic pitches, and targeted pitches to your favorite companies, and more.

When companies like us build an app, we follow a whole process that involves sketching, wireframes, high-fidelity mock-ups, and prototypes. This is the universe of digital product design: user experience (UX) design and user interface (UI) design.

Here’s a sneak peek at prototypes for a new Crash pitch manager tool in wireframes (above) and high-fidelity mock-ups (below) that were made using Adobe XD. If you would like to share in how we build this product, let us know what you think on Facebook, Twitter, Instagram, or via email!

Web Design

You don’t have to be a web developer to do web design–which specifically refers to layout design on the web. This includes creating websites and webpages that communicate information clearly and are pleasing to the eye (without distracting users from what they are trying to accomplish on the site).

Often, web designers create websites and apps using HTML, CSS, Javascript, and other coding languages/frameworks like Ember (what Crash is built on). There are also no-code web design tools, including Webflow, Wordpress, Squarespace, and more. There are even app building tools that don’t require you to write code: Bubble, Boundless, Adalo, and more.

Game Design

Game design refers, of course, to games. In modern context, this means video games (digital experiences) rather than only traditional games like board games. This type of design work requires a lot of specialization and an understanding of how games are played. It’s similar to UX design in that you have to think about the user’s journey through the product, rather than just how it looks.

Interior Design

Interior design is all about how the insides of buildings look–your living room, corporate offices, hotel lobbies, restaurants, and other public spaces all fall into this category.

Interior designers are specially trained to use 3D computer-aided design (CAD) tools–like Revit and SketchUp–to create construction drawings and plan the interior layout, electrical, lighting, and more. They sometimes work closely with architects, and they’re no strangers to building codes and public safety codes.

Landscape Design

What we call landscape design is the art and science of combining nature with human-made elements. It includes gardens, courtyards, parks, downtowns, anything outdoors. It overlaps significantly with landscape architecture, and has its own design principles.

Fashion Design

Yes, design applies to the clothes on your back, too–and it’s a multibillion-dollar industry these days. Fashion designers, costume designers, textile designers, and more will use tools like Digital Fashion Pro to create the digital blueprint that will be used in the manufacturing process and to help visualize how shapes, patterns, and materials will look in real life.

Other Kinds of Design

Design is a vast, all-encompassing field–we could write an entire book detailing all the different kinds of design. Instead, know that there are many more subcategories of design, including instructional design, interaction design, and design thinking, as well as fine arts and related fields that aren’t technically design. (If design is the science of organizing and communicating information, the flip side of the coin is the art–creating freely, without necessary regard to best practices.)

Here's a look at the positions themselves–the kinds of titles you can use to find designers on LinkedIn to connect with or discover job listings and salary information. Of course, you can choose to become a freelancer as well–freelance designers can make a lot of money.

Here are the most common roles in the professional design industry:

A graphic with columns on entry-level design positions, common roles for entry-level designers (Design Intern, Junior [Product] Designer, Freelance Designer), average years of experience for entry-level marketers (0-5), and average income for entry-level marketers ($39k). Also includes design mid- to senior-level common roles (Graphic Designer, Motion Designer, UX/UI Designer, Production Designer, Illustrator, Web Designer, Senior Product Designer, Senior UX Designer, Visual Design Lead), design mid- to senior-level average years of experience (5-10+), and average income for mid- to senior-level design roles ($82k) from Payscale. There is a column on design manager/director common roles (Art Director, Design Director, Creative Director [CD], Design Manager, Customer Experience Manager), design director/manager average years of experience (5-10+), and average income for design director and design manager jobs ($86k). There is a breakdown of design vice president positions–common roles for design VPs (VP of Product, VP of Design, Head of Design), design vice president average years of experience (10+),  and average income for design vice presidents ($184k). Also included in the last column is design c-suite positions–common design c-suite jobs (Chief Creative Officer, Chief Design Officer, Chief Brand Officer, Chief Product Officer, Chief Experience Officer), average years of experience for c-suite designer jobs (10-20+), and average income for c-suite design jobs ($153k).

How much money can you make as a designer?

Much like any other career path, income as a designer varies by industry, product, company stage, experience level, and many other factors. But, if you follow a traditional trajectory, a career in design offers substantial upside. Not to mention, as you build your toolset of design skills, there is often ample opportunity to venture out beyond a day job and earn an income offering those same skills in a consultative or freelance basis.

But while we’re on the topic of income, here’s a breakdown of some of the most common income ranges by experience level, courtesy of Payscale.
A graph of average income for entry, manager, director, VP, and c-suite design jobs, courtesy of Payscale.
See more details on the Payscale reports for entry, manager, director, vice president, and c-suite designer salaries.

How can I get started in design?

If you’re looking to get into design, it’s a really good idea to start by seeing what other designers are doing. Walk into a local agency (you can find many at and or a search on Google Maps), introduce yourself as an aspiring designer, and ask if you can have a tour/introduction.

You can also search LinkedIn for agency owners, creative directors, and other professionals (using the list of titles above) and send them a connection request with a personal note explaining why you’re reaching out and asking if they’d be open to giving you advice on how to get into the industry.

The best time to break into the industry is while you’re still studying—in school or anywhere. Getting started early gives you a realistic and unabridged window into the world you’re entering. This is how our marketing director broke into the design industry during school several years ago, and it works just as well today.

Getting started in design is as easy as starting a free trial of Adobe Creative Cloud (or one of the many other tools down below) and playing around. The possibilities are endless. So pick something small to start with.

Try designing a simple logo for yourself in Illustrator, creating a one-page flyer in Canva, or building a multi-step user flow in Figma. Try sketching some wireframes in a sketchbook or putting together a short video edit in Premiere Pro or Rush.

Always remember: it’s more important that you start (even if you end up throwing away what you made) than to try to make something perfect the first time. Let yourself scribble, test, erase, delete, undo, redo.

Design is a highly creative process, so knock out some side projects, and ask for feedback from other designers whose work you respect.

Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

- Steve Jobs
Download this ultimate guide to design so you can read it anytime. It's on us!

What skills do you need for a career in design?

Design isn’t just about the creation of something beautiful. Designers are the people who notice and build, who rethink how things can and should be presented.

Here’s a list of useful skills you might have or need in your skill set as a designer:

• An eye for detail
• Ability to connect the dots with multiple perspectives and ideas
• Desire to innovate and craft new solutions
• Accountability (working with deadlines)
• Communicating well and clearly explaining decisions
• Collaborating well
• Actively learning
• Being drawn to experimentation
• Seeing another person’s perspective
• Taking feedback
• Personal sense of what looks good and what does not
• Adaptability
• Big- and small-picture thinking
• Observational of the world around you
• Ability to visualize ideas
• Problem-solving
• Understanding principles, without (necessarily) following the rules
• Desire, drive, and ability to create

What are the most common softwares and tools used by designers?

Beyond soft skills, designers use a mixture of software and web tools to bring their ideas to life. We’ve highlighted some of the top tools designers use daily (sometimes, those tools might just be a good ol’ pencil and paper.) Dive in below–and try clicking on the categories to see more.
Download this ultimate guide to design so you can read it anytime. It's on us!

What are the best resources for learning more about what a career in digital marketing is like?

Learning design is really easy nowadays. As with all things, the web has countless amazing resources for learners like you.

Below is a growing list of the top resources to get you started in the world of design. We’ll keep it simple for now and build this list out over time. You can subscribe to our content updates at the top and bottom of this page to know when we release more.

The Best Online Resources to Start Your Career in Design

Here are some of our favorite design resources–including podcasts, online courses, videos, publications, and more.

AIGA Eye on Design
The Futur (also on YouTube)
Webflow University
UX Collective and UX Planet
Little Big Details
Design Matters
UI Breakfast
MovingBrands Perspectives

The Best Books to Start Your Career in Design

Books are one of the oldest forms of knowledge. We can learn so much from timeless classics like these:

Thoughts on Design, Paul Rand
The Design of Everyday Things, Don Norman
A Designer’s Art, Paul Rand

We can also dive into more modern writings like these:

Creativity Inc., Amy Wallace and Edwin Catmull
The Japanese Garden, Sophie Walker
Don’t Make Me Think, Steve Krug
Thinking with Type, Ellen Lupton
How to Be a Graphic Designer Without Losing Your Soul, Adrian Shaughnessy
Understanding Media: The Extensions of Man, Marshall McLuhan
Designing Brand Identity, Alina Wheeler
Universal Principles of Design, William Lidwell, Kritina Holden, and Jill Butler
Graphic Design Visionaries, Caroline Roberts
Visual Grammar, Christian Leborg
What They Didn’t Teach You in Design School, Phil Cleaver
How To Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World, Michael Bierut

The Best Designers to Follow as You Start Your Career

Some say you don’t need mentors, you just need heroes. Below are some heroes of the design world we think are worth following!

Mirko Santangelo
Michael Janda
Ales Nesetril
Jony Ive
Chris Do
Dain Walker
Matthew Halliday
Kalypso Kichu

P.S. If you want to be immersed in design, head to a local art museum and spend the afternoon trying to figure out what you like, what you don’t like, and why. While you’re there, Google Piet Mondrian or Van Gogh or Picasso. Learn why they made the choices they did. You’ve got access to the best artists in history in these buildings all around the world–and even if you don’t want to become a painter, a fundamental understanding of good art and visual design will help you discover new things about your own work.

P.P.S. Textbooks and YouTube can only teach you so much about design. Get to know some graphic designers or artists–LinkedIn or a friend can be a good place to start! Spend time with them. Ask them as many questions as you come up with–each will have varying opinions, but those conversations will help you understand more about what type of design you enjoy and what you agree or disagree with. As a starting point, reach out to Crash’s Jérémy Chevallier at jeremy [at] crash [dot] co with questions!

Trend-Setting Agencies and Companies That Excel at Design

There are so many companies who do great marketing. Here's a quick list of some of our favorites–and why we like 'em so much.
Companies and Why We Like 'Em
Apple – A lot could be said for Apple, but their design speaks for itself. Whenever you see an Apple product, film, or even packaging, you know it’s Apple–that’s how consistent and clean they are. But they don’t confine themselves to what’s been done before–every year, you’ll see something that pushes the boundaries of design, whether it’s their site, product, or a new operating system.

Tesla – Everything about Tesla screams bleeding edge. In fact, the edges on the new Cybertruck are a great representation for just how edgy Tesla (and Elon Musk) really is. Tesla is shaping trends for the future of transport in every sector, and they’re doing it with a meticulous, research-backed focus on the best possible passenger experience. The eye-catching design is just a bonus.

MetaLab – MetaLab builds user interfaces–they've helped Slack, Google, Amazon, Uber, and more design the apps we use daily. They're definitely worth checking out as leaders in the design world.

Webflow – Webflow is a no-code tool that helps you break the code–and design–barrier. They've nailed their visual and UI design, and they're also some of the ones leading the charge in teaching anyone how to design amazing websites.

Slack – One of the best design easter eggs in Slack is the ability to customize the app’s entire color palette simply by typing out HEX values and sending them as a message—try it for yourself! (You can even change the icon color of the app on your phone.) These small details have helped Slack earn a special place in the hearts of millions upon millions of users.

Airbnb – Airbnb’s user experience makes you feel at home. If you open their app or website and navigate through it, it’s easy to see their design team thought of you as a user and how you would use their product. Instead of only focusing on clean visuals, they also care about how the design takes you where you want to go.

Fibery – Fibery is experimental. They have different toggles on their site to show you different landing pages so you get a better idea of what their product does (and who they are as a company). Their design is also just so beautiful you can’t stop scrolling.

Spotify – Known for their experimental taste in app design, Spotify has always felt like the rebel of software. It was black when everything else was white. Its bright green flashes defiantly in the face of other music apps. But it's also an app millions of people use daily–and they've been able to accomplish that partly through the ease of their app and the way their design helps you discover and listen to your favorite music.

Superhuman – The beauty of Superhuman’s design isn’t just in its minimal interface that puts your email first. It’s really in the nonvisual dimensions: the philosophy behind the product, its opinionated approach to email, and the way in which you interact play with it.

Notion – “Come on in, take your shoes off, and join us.” That’s what Notion’s ultra-minimal design gently offers when you open it. And just like Superhuman, the gestures and shortcuts are what give the user such a rich experience. Notion is truly a case study in world-class UX.

What are some of the best design career stories you've ever heard?

Looking for some inspiration from real stories? We’ve got you covered. Sometimes the best way to learn is to hear how others managed to succeed (or fail), and a story can provide unique insight into a certain process. Below are some great stories of people just like you turning their design career dreams into reality.

How Matt LeGrice Turned a Bartending Job into a Design Career

Matt was the person who doodled in class and loved sketching logos for companies. But it wasn't until a serious snowboarding accident that he built his portfolio and started reaching out to local businesses to gain clients. Now he's helping brands stand out from the crowd and is doing design full-time. Read his story here.

How Tatiana Bischak Launched Her Career in Design with a 365-Day Challenge

Over the past couple of years, Tatiana's worked with some incredible companies and people—full-time and freelance—all through introductions from people she met because of design and her substantial portfolio, which she built from a 365-day-of-designs challenge. And in July of 2018, she left her day job to be a freelance illustrator. Check out her story here.

How Jérémy Chevallier Got His First Design Job With No Experience (and Broke Into the Design Industry)

"Before actually having any official design education, I did everything from rebranding the company (my logo and tagline are still in use at the time of this writing, seven years later!) to designing app flows and screens, designing marketing brochures, and even writing copy for those brochures."

Check out Jérémy's career launch story.

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