From SNL to UX/UI

I'm a career changer from media & entertainment to UX/UI. I've spent the last year apprenticing with a senior designer at Amazon while receiving my formal design education. Now, I'm ready for a full-time role that requires as much creativity and energy as I've got!

Till (My Start-Up)

Till is an app that allows city dwellers to order and subscribe to produce directly from small farmers.

+During my research phase, I logged 10 hours of phone interviews with farmers, CSA operators, and sustainable eaters to develop my MVP. +Over Zoom, I virtually tested users using a clickable mock-up, synthesized results, and re-designed my prototype from those results. +I worked with a senior designer at Amazon to refine my checkout process, designing multiple pages where a user can see what they have ordered and add delivery preferences to build trust. +I delivered personas, empathy and journey maps, user flows, wireframes, mock-ups and a pixel perfect prototype.

Impromptu

Impromptu is a staycation/layover activity planner, that recommends niche and local attractions based on your preferences.

Reci-pal

Reci-pal is an iOS app that uses machine learning to take stock of whats in your kitchen, and suggest recipes and shopping lists.

2020 UX Results Hackathon (Winner!)

Pressie is the award-winning chat-bot Cassidy and her team took first prize with at the 2020 UX results Hackathon in December 2020. Competing against 130 other UX teams, they also took 1st prize for the best overall use of Sketch.

Figma
Sketch
Adobe Photoshop
Adobe Creative Suite
Team Leader - Levain Bakery
2 years

+Developed unique team building and leadership skills +Solved CX challenges through the brands’ mega-growth, multi-store expansion, and eventual acquisition

Writer / Copywriter - Freelance
2 years

+Writing blog posts, Instagram content, and e-blasts for various companies to delight and engage their users. +UX writing for start-ups to increase user ease, conversions, and user retention +Creative writing, adaptation and ghostwriting for fiction novels, plays, screenplays, and poetry books.

Creative Director - Intrepid Theater Co.
2 years

+Creatively conceptualized, directed and produced experimental, site specific, and immersive theatrical productions +Coordinated and led actors, technicians, management, musicians, game masters and front of house team +Digitally marketed to and engaged our audience, resulting in seating at full capacity for all the shows in our inaugural season

Cassidy is a proactive, creative, and responsible person. I know her as a dedicated team player, and it has been a pleasure to watch her working on UXPressia's challenge at the UX Design Hackathon 2020, where Cassidy and her teammates got the main prize. I really appreciated the adaptability she demonstrated within the hackathon.

Nick Efimov
Judge / Hackathon