You are your own company - "Me, Inc." Your ability to translate the facts of your life into a story will dramatically impact the opportunities you have.
Go find some cool accounts, figure out who's got interesting Tweets, and follow them. Create a habit of a few minutes a few times a day keeping up on happenings in your spheres of interest.
People who are sharp enough to stop and think about the job hunt instead of just plodding along like the masses are often also people who can think too much.