This week on Career Crashers Joel is breaking down one of the best tools for building your career, starting a podcast!

Most people imagine you have to be an expert in some field before you can start podcasting, but the reality is podcasting is one of the best ways imaginable to learn and break into a new career.

In this episode, Joel shares recommendations on why and how to start a podcast and how it can accelerate your career!

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P.S. Don’t forget to give the show five stars (or six)! 😉

Show notes

  • Why podcasting does not have to be a daunting task or a huge time-suck.
  • How podcasting helps you build your network.
  • Finding guests.
  • How to do cold outreach.
  • Why inviting people on your podcast is a win-win exchange.
  • Learning from experts by asking them questions.
  • Why having a podcast is a great signal.
  • How improving your “creative muscle” will make you a better employee.

Full Transcript:

Isaac
Welcome to Career Crashers, where we tell the stories of those who are not content to wait around following rules and hoping for good things to happen. Great careers aren’t found. They’re forged.

It’s time to crash the party.

Joel
Hey, everyone, it’s Joel from Crash. I want to talk about four reasons why you need to start a podcast. Podcasting is awesome. I am a seasoned podcast consumer. Listened to 1000s of hours of podcasts over the past decade.

I host this podcast, I host, another podcast of my own called Exponentially Empowered. Podcasting has so many benefits. And I’m going to give you the case for why you need to start a podcast. Four reasons to start a podcast to help you on your job hunt.

And, first and foremost, it does not need to be a daunting task, it does not need to be a huge time suck, especially in 2021. Starting a podcast is as low friction as ever. I first started a podcast three years ago in 2018. And it’s even gotten easier since then, you go to a site like anchor.fm.

And a little bit of googling, you can start a podcast really quickly. So what are the four reasons to start a podcast for a successful job hunt?

Number one is going to be building your network. Let’s say you want to break into marketing, you want to break into software engineering, you want to break into sales. Any career role type that you’re curious about, you’ll need to choose the role type that will be your one true calling for the rest of your life. If you’re just getting started in your career, follow your curiosity and learn about that role type.

So let’s, let’s say marketing, you’re curious about marketing, engage the power of the worldwide web by starting a little podcast and reaching out to guests on LinkedIn.

And by the way, it could be a three part podcast. Done. End of story, three episodes, and that’s it, then you could end that. And that show. It doesn’t need to be Oh, I’m starting this podcast. And now I’m going to devote hours and weeks and months and years. Because I’ve added this into my life.

Create the end game, create a frame and say I’m going to make a three part series, a five part series, an eight part series about how to break into marketing or qualities of an effective digital marketer, some type of podcast about marketing, for your own curiosity for your own self interest for your own personal and professional development. And let’s just say you pick three, three part podcast.

Okay, you’re gonna find three guests. Go on LinkedIn, and find some companies that you’re interested in. Or find find people who are just working in marketing, you know, probably best to find someone who’s close to where you want to be. So someone who has been working in the field, say 1, 2, 3 years, and they have a recent memory of what it was like to break into the field, then they’re gonna give you some good quality advice.

Plus, if there are if that person is also sort of early on in their career, they have only been in the field a couple years, then they’re gonna have a lower opportunity cost for their time. They’re gonna be less busy than trying to get someone like David Cancel on or a big VP of Marketing. That’s gonna be harder to get.

So make it easy for yourself to execute on this podcast. And find some companies find some people who are working in entry level digital marketing positions, just go to the company website, or go to their LinkedIn page, click on people scan around, click on some LinkedIn profiles figure out who could be a good candidate. Don’t get stuck in analysis paralysis, just just try just have an action, an action bias and try reaching out to people cold.

And this is where the power of curiosity comes in again, for building In your network and finding effective ways to reach out to people, so when you reach out to somebody on LinkedIn, or an email, you know, find some qualities about them that you can, you can compliment, or you can show and signal to them that you are curious to learn more about or finding a way to establish rapport with them, create some value for them, right?

When you reach out, give them more of a reason to respond back to you. For a podcast, you could say, you know, hey, Jennifer, I saw that you. Also we’re really interested in Seth Godin, who’s an awesome marketer, I’ve just read one of his books. And I’d love to hear more about your experience diving into the marketing world at a startup company.

I would love to have you on my podcast for 30 minutes, that I’m starting about how to be a great Digital Marketer in 2021. Would you be up to set up a quick call? Or maybe and maybe you can even ask good lists in that reach out a couple of the potential questions you might ask come up with some interesting questions.

You know, something like, how do you find the balance between humanizing your marketing versus sort of tapping into people’s psychology? And how do you how do you tap into psychology without being, you know, any sort of without being manipulative, or trying to figure out interesting questions, and maybe list one or two of those in the Reach out email, keep the email or the LinkedIn message brief, of course.

But this is a great way to go ahead and build your network and find someone to come on their on your show. And chances are, they’re gonna say yes, because a, you made it specific you were you created the value in the reach out.

Plus, a lot of people want to be on podcast, people are flattered to get invited on podcasts. And it’s a value for it creates value for them to be on a podcast, right, they have now something to add to their portfolio. And they can display that and post it on LinkedIn. And it feels good to, to be a guest. And it feels good to talk about yourself, right?

There’s all sorts of value that you’re giving, creating for that person when you invite them on your podcast, to create value for you. So it’s a win win exchange. So number one, number one reason here to start a podcast is you’re gonna build your network. And as you’re trying to break into the marketing field, you will have people who can vouch for you, you will have made connections with someone they can.

There’s just like a compounding effect where people will think about you because you’re the person who’s curious about marketing, and they might recommend you for a job, etc, etc.

Number two, is you’re gonna learn about marketing. Obvious, obviously, right. But this is a key point, you get to learn about the field that you’re interested to break into. And that’s a great signal to send again, when someone looks you up. When someone looks you up, they’re considering interviewing you, they enter your name into Google, you get a podcast about how to be a great digital marketer. That’s gonna be a solid signal.

Plus, you get to ask questions of these professionals about the field. Ask them what struggles they had, ask them how the marketing field has changed the past three to five years. Ask them about A/B testing and which subject lines are the best right now? Whatever the case may be, start creating some interesting questions for each guest.

And you’re going to learn, you’re going to selfishly learn, but what better way to learn marketing than to talk to marketers. I mean, I guess doing marketing, of course, you’re gonna you’re gonna learn the most. But it’s better to go talk to people directly than to simply read in the book, I would say just simply take a course even I would say it’s a better education, to go talk to specific people who are in the trenches of that field, and learn all about them.

You can also talk to them about startup companies in general or talk to them about what other hats that they wear or have, has their career evolved that they think about. They know they wanted to be in marketing to begin with, or do they start learning. They started in sales and they shifted the marketing.

There’s all sorts of career development knowledge you can gain from having someone on your podcast. You build your network and you’re learning about the field.

Number three, I just touched on this. Number three, is you’re going to create a signal. You’re gonna create a signal, you’re gonna add to your body of work your digital portfolio almost guaranteed, if someone’s considering interviewing you or hiring you, they’re going to look you up on the worldwide web.

What is that search result going to be? You want to craft that you want to craft your digital footprint, your online reputation, you want to create your name.com. You want to have podcasts out there that signals who you are.

Let’s talk about what signaling power, the soft skills, you can show through a podcast, we’re talking about creativity skills, you’re creating. No one assigned this to you. This project on your own initiative, you have a creative muscle. You have persuasion skills, communication, skills, persuasions, to convince someone to come on your podcast as a guest.

Communication ties right into that communication with your speaking abilities. As an interviewer, you’re going to get better at speaking, as you start a podcast, and it’s gonna be a little harder at first, by the way, the first time you interview someone, you’re going to feel more nervous than the 20th time that you interview someone. That’s the nature of a learning process. I remember that was the case for me.

The very first time I interviewed someone on a podcast, you know, I was really thinking hard about what questions I would ask. And it was uncomfortable trying to pace out the interview and respect the person’s time and ask interesting questions.


But that’s the beauty of it. You’re diving in and learning. So you’re gonna you’re gonna signal growth mindset as well, right? I mean, your podcast is about how to you’re learning about marketing, or whatever role type it is. You’re showing that you’re interested, curious.

Curiosity is the number one soft skill that employers look for curiosity, the ability to get things done without someone micromanaging you, that’s self management, that time management. And that’s another small soft skill that gets baked in that I just alluded to, is, when you’re interviewing someone, you’re respecting their time, you’re learning about time management, how do you pace out the interview.

Joel
So when someone looks you up, they’re not necessarily consciously creating a list of all these, this person has these five soft skills, I’m going to articulate this and talk to my team about the soft skills they have. It’s all going to be a subconscious calculation, essentially, they look you up, they see you have a podcast about marketing, boom, boom, boom, boom, boom, their gut is calculating what type of person you are, it’s only going to add value to your candidacy as a potential member of their team.

So you got to build your network, you’re going to learn about the field. And number three is you’re broadcasting a powerful signal to the marketplace.

And number four is, is kind of brings it all home is you’re going to flex your creativity muscle, you’re going to get better at the creative process, which is what it means to be an effective employee is someone who creates value creates more value than you cost.

And what is the first word in that term, create value. It’s create. And I’m speaking personally, starting a blog starting a podcast, bringing something into reality from nothing, right? For my own creative gumption, my own vision, and my own execution, I’ve become better at creativity. And this translates to my ability to create value at the company I work at.

It’s all the same sort of subtle muscle, right? Think about the different subtle muscles you have physically in your body, right? If you’re if you’re playing basketball and you’re making a certain cut, that’s going to flex this tiny little muscle near your ankle that you wouldn’t necessarily get to work out if you’re just lifting at the gym.

The tiny muscle, subtle, subtle, soft skill of creativity. Just if you just get in the habit of visioning and executing and shipping or creative project, you’re going to be developing your skills.

So you’re not only signaling your skills, you are developing them in the process of podcasting. And just to add a little exclamation point on this point, what you could do in your podcasts is do some interviews and some solo shows. So I’m doing this solo show right now. We mainly do interviews on Career Crashes podcast, from my personal podcast, it’s about the opposite, I have about 75%, solo shows, and 25% guests.

And so I just want to communicate to you that you’re gonna get better at speaking. And the first time is going to be hard. Meaning, if you try to record a solo show, the first one’s not going to be great. And you’re gonna have, you’re gonna want to create bullet points most likely of what you want to say, and you’re gonna be thinking about it in advance what you’re going to say on the show, it’s gonna be hard to continually record a show 15, 20, 30 minutes, and not stop to have something meaningful to say.

And you might need to do a few takes to get something that’s, that’s decent. Though, I would say just just ship it. Don’t let perfection be the enemy of good. But I can tell you now that I’ve done, I don’t know. 70 shows podcast episodes in my life. I’m better at speaking I’m better at riffing. So I just started this podcast episode title. And this topic, about 5, 10 minutes before I started recording.

That’s it.

And then I just started talking into the microphone, I couldn’t do that the first time. I couldn’t do it. The first time I had all these bullet points in front of me that I was thought about hard and I had to stop and start often. Now I can turn on microphone with very little preparation and start talking and I hope, a decently articulate way.

So that’s all to say that you’re going to develop skills by engaging in something that’s outside your comfort zone. And just starting just starting.

So that’s it. Those are the four reasons to start a podcast and to help you in your job hunt.

Build your network, you know, learn about the field you’re interested in, you are going to broadcast a powerful signal to the marketplace, building your body of work and you are going to flex and build the creativity muscle which is the essence of effective employment at a company.

So thanks so much for listening. Feel free to reach out to me, Joel@crash.co. If you have any questions, any feedback, just want to hit me up and you’re curious to learn more about job hunting.

You want tips you want feedback on your pitch? Any and all. We love to hear from you. Joel@crash.co is my email. Reach out and let me know what’s going on on your job.

Take care.

Isaac
Like what you hear? Go to crash.co and join the career revolution. Do you want to share your own career crash story? Send it directly to me at isaac@crash.co.

If you’ve got a story you’d like to share, don’t hesitate! Email Joel at Joel [at] Crash [dot] co.

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