Career Crashers Podcast: From Serving Restaurants to Working in Startups with T.K. Coleman

Right now is a hard time to work in the service industry. Across the country and around the world servers and others who work in restaurants, many permanently. TK Coleman is here to help!

If you’ve worked in service and are looking for new opportunities, it’s easy to overlook just how valuable your experience can be in new lines of work.

You’re not an order taker. You’re an experienced consultant. You’re here to create a certain kind of experience for your customer. And that begins with building rapport, building trust and getting them to open up to you. And then figuring out how you can sell them something that they don’t even know they need, but they’re going to thank you for later.

In this episode of Career Crashers, Isaac is joined by TK Coleman to talk about why work experience in the service industry is so valuable and how to sell others on your skills when job hunting in new industries.

I look at sales as the process of making surprisingly pleasant recommendations.

TK Coleman is the Director of Entrepreneurial Education at the Foundation for Economic Education and the host and creator of Revolution of One.

Related: Career Crashers Podcast: Why Curiosity Creates Opportunity with TK Coleman

Also Related: How Coffee Shop Work Sets You up for Professional Success

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Show notes – From Serving Restaurants to Working in Startups with TK Coleman

  • Why being a server at a restaurant is much more than an order taker, and which transferrable skills you gain.
  • What it’s like to transition from a job as a server to a startup job.
  • Approaching a serving job entrepreneurially.
  • Why working in a restaurant gives you an advantage in the rest of your career.
  • How to effectively convey those skills to a potential employer

Connect with TK

Full Transcript: – From Serving Restaurants to Working in Startups with TK Coleman

Isaac
On this episode of Career Crashers, I am joined. Once again, TK Coleman has been with us before by TK Coleman. TK Coleman is the director of entrepreneurial education at FEE, the foundation for economic education. He’s also he’s recently featured in a Netflix series on minimalism.

He is a prolific speaker, writer, interviewer and interviewee, his revolution of one project is phenomenal. I can never keep up with all the stuff TK Coleman is doing. So TK, it’s good to have you back, man. He’s also my very good friend, I should mention.

TK Coleman
Next time, I want you to introduce me as the best two way podcaster in the game.

Isaac
I like that the best two way podcaster in the game, I like that a lot. Yeah, I’m more of like a stretch for guy myself. I don’t even know what that would mean.

TK Coleman man, I wanted to bring you bring you on today. We’ve talked in the past. And I’ll put some links up. We’ve had some episodes where you’ve kind of walk through your own career journey, all the different aspects of your career. But there’s one element in particular, that I want to dive into a little bit today. Which is your transition from food service from being a waiter or bartender to the world of startups.

And kind of from the brick and mortar economy on the ground face to face with people to the digital economy, working on software tools and platforms and helping to build companies. And the reason I want to talk about this is because right now, something like 25 to 30% of restaurants are like going out of business, maybe forever. Even more are temporarily shut down. So lots of people who are in that early career stage where it’s like, hey, I need to stack up some money, kind of figure out what I’m gonna do next.

Maybe I just graduated, maybe I’m in between school, whatever. I’m gonna go get a job as a waiter, waitress barista, and I’ve met several who are very, very good at their jobs, you can tell when they serve you. And I know have a lot of transferable skills, but many people in that position. Now they’re facing a very tough economy. And I think it’s more relevant than ever, to help help people realize what else they can their potential. Right the value that they have, from roles like that people often assume there’s nothing that they have to offer, like working at a tech company, for example.

And you and I know that’s nothing could be further from the truth. So that’s the setup. I’m going to start right in. Can you tell me, like a couple of things. Cut sort of concrete things that you gained in your job working at various restaurants and things bartending and waiting? That immediately brought value to the world of startups and some of the more entrepreneurial tech companies you worked at after that?

TK Coleman
Yeah. Well, it’s funny. Because when you were describing it earlier, I was gonna say, you know, what, there really was no transition, being a server and working in the startup. The only difference is the money’s better once you go to a startup, but then I realized that’s not entirely true.

Isaac
Yeah, that’s true. Yeah, there were some weekends where you were probably pulling in tips well, above which you gotta…

TK Coleman
You make a lot of good money as a server when you do your job. Well, that that’s really underestimated part of things, but really, almost everything you do. So I’ll just give you one, one of the first things I learned is one of my managers told me. He says, You’re not an order taker, you’re an experienced consultant. You are here to create a certain kind of experience for your customer.

And that begins with building rapport, building trust, getting them to open up to you. Then figuring out how you can sell them something that they don’t even know that they need. But then they’re going to thank you for later, you know. So you got a group of people that are sitting there, complete strangers. Maybe like a family of five, you walk up to them, they have no idea who you are, they’re just staring at you.

You got to introduce yourself to them, you got to say something to make them smile or laugh. You’ve got to ask them some questions, and get someone there to tell you that the real reason they’re out tonight is because it’s their daughter’s birthday. And that gives you an idea of so many other things that you can suggest to them.

Okay, well, here’s something that you may want to take a look at. Here’s a section on our menu, here are a couple of things I can do to make your experience better. You’ve got to look for those opportunities, right? Because that’s how you get not only they’re great tips, but that’s how you get the repeat guests. That’s how you get the people that come to the restaurant, just for you.

And they say I want to sit in his section. And your section becomes a little business that you build. You go from being an order taker or a guy that shows up to his job. To like, okay, Applebee’s or Papa Doe or Gulfstream or, you know. Olive Garden, this is the location, but my business is sectioned by. I own section five. And today I know I got people coming in that are going to be asking us in Section 5.

And even if this restaurants not busy, it’s going to be booming in my section. Because I approach it entrepreneurially as this experienced consultant who’s here to connect with my customers at a high level. That was probably one of the most important lessons I learned from serving. Because it’s transferable with what you do at startups, when you work at a startup. You have to think about your job as something that cannot possibly be exhaustively captured by the description, right, there are always valuable things that need to be done, that can’t be given to you in the form of mandatory requirements.

And so you have to think about about greatness about excellence. As something that isn’t mandatory is something that cannot by its very nature, be given to you as an explicit instruction. Because there’s always room to surprise people with, with creativity, you know, in personality in your job. Does that make sense?

Isaac
Yeah, absolutely. One thing you said, when you when you were kind of starting on your description of your job as a waiter is, first you got to understand your customer a little bit, learn a little bit about them. Are they in a hurry? Why are they there? What’s the context? What? And then you have to kind of deduce like, what is it that they’re trying to get? Do they want maximum fun and celebration? Do they want maximum bang for their buck? Like, what’s the mood they’re in? What’s their? Do they want the fastest lunch that tastes good? Do they want a new flavor? No, one’s ever, you know, how do they add an adventurous mood?

And so you kind of learn about their needs. Then I love how you said, sell them something they weren’t going to buy on their own, but will thank you for later. And I think that’s so key. Because so many people and this is there such a huge demand for people to do any kind of sales related work, sales and customer success. I think both of those on the front line of most companies are actually pretty similar.

Trying to make sure customers are happy and responding to their complaints as well as trying to sell them and sell them doesn’t mean force something down their throat and extract money from them in some negative sum game, right? That never, that doesn’t help. Because if they walk away angry that you built them out of $20, that’s bad for your business.

Sell them means, find a way to get them to engage in your product. Because they didn’t know how much they would love it. Right? They didn’t know ahead of time. It’s your job to help them take that chance. And then they’ll Thank you later.

And so that aspect of being a waiter, I’d love to hear you just riff on how that played out. You know, you and you got really good at this. I know you did. You are great at getting people to try the, you know, fudge sundae, or try the Daiquiri or whatever it was. And they would thank you later. They’d be like, it was really good. It was fun.

How did that skill, the skill and the mindset behind it where you don’t see sales as an exploitative process if you do it right. How did that translate specifically? And like, Can you think of some context you were in when you kind of moved into the startup that you were founding, and then and then later with Praxis the startup that you and I were founding, where that skill kind of really translated?

TK Coleman
Yeah. So I look at sales as the process of making surprisingly pleasant recommendations. And if you think about this, in the context of everyday life. We always enjoy our experiences more, when someone points out some cool thing we can do, that we never knew about. It wasn’t in the brochure, it wasn’t on the map, you know. So maybe you take your family to the movies. Or you take your family to a botanical garden, amusement park, whatever it is you do.

If someone says, oh, while you’re over that way, you should check out this restaurant, or did you know about this, right, you should check it out. Or there’s a really cool art gallery that’s just across the street, and no one knows about it. Anytime someone gives you one of those little best kept secrets. It’s why when we travel, we always want to interact with the locals. They can tell us those things that aren’t on the website. Because when someone can point to something we didn’t think of that surprisingly pleasant, we want to reward them for it. We feel really good about our experience.

And that’s really what sales is about. It’s about understanding that your customer doesn’t work at your job. They don’t know all the nuances of what can be done with these services and products. And so they want to be sold in the sense that they want someone who knows more than them, to show them how to use what they’re looking at, in a way that’s more valuable than they possibly imagined.

So one very common way that you do this in restaurants, and then I’ll related startups is you show people how to use the menu. When people come to a restaurant, there are always ways you can mix and match and modify the things on a menu that are not obvious because you can’t afford to spell all those things out in the limited amount of space.

But a good kitchen can do just about anything. So if you have allergies, if there’s something on a sandwich that you don’t like if they’re, you know if you’re struggling between two types of things, so you always see one person at the table. That’s just like taking a little bit Longer than everyone else. And when you learn how to read the table, you realize that this is probably because the person sees about three things on a menu that they like, and they’re conflicted.

Everyone else at the table is annoyed. And they’re pressuring them. You don’t want this person to just pick something really fast to make everyone else at the table happy. You want them to be happy for themselves.

Isaac
By the way, I’m the one pressuring that person all the time.

TK Coleman
So when you see something like that, you want to shine a spotlight on it and ask that person, if you can answer any questions for them. Or if they’re struggling between a couple of different things. When they tell you that you can either point to them what’s maybe most popular among your other customers, or what’s unique to that restaurant that you can’t get anywhere else, like, okay, our burgers are really good. Like, you can get a good burger anywhere. Here’s what’s really awesome, like our Carolina style, barbecue ribs are like the best.

And the only place in town where you can get something like that. Or you can say, Well, if you if you like that chicken salad, then that’s actually the same as this this year. And what you can do is you can kind of combine this element. You can add that as a side, whatever it may be. And Then they say, oh, wow, that’s really awesome.

And that’s really selling. Because they don’t care that it cost them $2 more or that one dish is more expensive than the other. They want to be happy. You just show them how to use the menu, you just use your expertise to do that.

So in startups, I’ll use Praxis as an example, we spent many years working on that together. When participants are going through the program, they may have a curriculum that they go through. They may have different projects that they’re working on. There’s always a way that they can use the resources given to them to get more value out of the program that go beyond the general introductory level instructions that we provide, right?

And so when I’m in one on one coaching sessions with participants, I’ll ask them, you know, like, what are they struggling with? What are the parts of the program that they don’t like? And when they tell you, instead of looking at that as something that’s bad, you can say, Okay, if you don’t like that, then that’s because you’re looking for more of this. What if you combine this or that? You mean, I can do that? I’m not breaking the rules? You mean, that’s possible?

Every job has things like that. But you have to respect your expertise enough to not see your job as just oh, I’m going to get out of my customers way. You know, your customer doesn’t know everything about what they want. That’s why they’re coming there. Because they’re, they’re looking for someone to help them. And when you can do that with class, and a spirit of non desperation, you’ll almost always enhance their experience, you know?

Isaac
Yeah, I like the way you talk about sales. Like, it’s almost like you could boil it down and say sales is about solving information asymmetries where it’s like, you’re not convincing someone to want something they didn’t want against their will, or strong arming someone.

They have a goal that they want. But they don’t have the information to realize the best way to get there. You have access to more information, because you’re in it all day, and you know the product really well. And you can help talk them through, ask them questions to figure out once they have the right information.

Can your product solve their problem? And you know, the answer is often Yes. Sometimes it’s No, but I think that’s, you know, letting people see, Hey, have you ever been a waiter or bartender and somebody’s not sure on the menu, and you help them work through that. And then they say, hey, thanks. That was a great recommendation. That moment. That’s the same experience of working in sales at a startup or customer success or something like that. Yeah, I really, I really liked that.

What would you say? Okay, so, you go and you get all these great experiences as a waiter and a bartender. You know, as we said, you know, you kind of got good at it really worked at it and perfected your craft, and took pride in it, which I think is important. You didn’t look down at it as menial work that’s, you know, something to be ashamed of.

How did you translate that skill into something that could catch the attention of people in unrelated fields? Because Because people often say, Okay, well, my work, my resume just says, of course, this is Crash. So we say burn your resume anyway, send something better.

But my work history says, waiter at Applebee’s. Why would anyone look at that and say, Oh, this is the person we should hire for this next, you know, operations associate at our startup. How, what is it? What are some good ways you yourself have used or you’ve seen others used to make the connection for that person that’s doing the hiring so that they don’t have to guess well, maybe that’s relevant, maybe not to help them see why those skills translate in a direct way?

TK Coleman
You know, it’s funny if I were competing with someone for a job. And I found out that the person I’m competing with, has never worked at a restaurant before. My competence would immediately go through the roof. I would feel like oh my gosh, this person is completely out of their league. You know, I would be so excited to know that.

It’s never been difficult for me to see the connection there. So if you work at a restaurant, the first thing I want to say to anyone that’s listening, or you’re considering doing it, there are so many great reasons to have pride in this. And it’s one of the hardest, but most rewarding jobs you can possibly work.

So, in terms of relevance. First, no matter what job you work in. You’re going to have to have the ability to harmoniously coexist and build rapport with a diverse range of personality types. In a restaurant, your section is getting reset every 45 minutes. Every 45 minutes, you are walking up to three to five entirely new tables. They have completely different personalities than the last group of people you got along with. And they’re all going through completely different things.

You’ve got to find a way to build a report, I serve the table. And like all in one night, I started the table, where there’s a young lady literally crying. Because she’s getting married the next day, and she’s having doubts. There’s a couple in my section that is in a fight with each other with each other. It’s completely obvious that they just got off on the wrong foot, and they’re in, they’re in a very tense moment, and I got to deal with that.

There’s a family, they’re all really hungry, and they’re in a rush, and they’re just ready to go. And they want to get in and out as fast as possible. The kids are just tearing the table apart, you get all these different kinds of things going on. You have to not only be able to multitask, you’ve got to be able to maintain your composure. You’ve got to be able to manage whatever’s going on inside of you. And you’ve got to find a genuine, authentic way to connect to all these different personality types, and make them all feel like you are not just an order taker, but you are a friend, and you are there.

And look, I don’t know anything about who you should marry. But for the next hour, while you’re in this restaurant with me, we’re gonna feel good. And we’re gonna have a good time. Okay, and you’re gonna feel a lot better about whatever it is you decide to do. Because you hung out in this space, this is going to be a safe space.

Isaac
The phrase safe space just triggered you to laugh.

TK Coleman
That phrase is it doesn’t it create a safe space for me.

No. But I feel like that is such a useful thing in any startup. Because whether it’s co workers or people that you’re working for, or customers that you have to interact with, or serve, you want to you want to be able to convince people that you’ve got the ability to get along with anyone.

I mean, you know this, because I’ve told you so many of the funny stories, I had a family that came in, and I hit it off with them. So well. They were like, Alright, man, we’re going to make you a NASCAR fan. And we’re gonna make you come to a NASCAR race with us, right. And I’m not interested in that kind of stuff at all.

But it’s like, you’ve got to be able to pull from that, from that side of you, you’ve got to develop that side of you, you got to be able to talk about all kinds of things that you might not normally be interested in, in order to connect with your customers.

Another thing too, is that when you serve, it’s kind of like an acting job. Because you learn how to play a role. You get paid to do things like smile, be generous, and kind and respectful to people. And you get paid to walk around with energy and enthusiasm. You get paid to stand up tall, and to speak so that people can hear you, you get paid to ask for help in a way that is both authoritative and respectful.

And you have to be on even when internally, you’ve got all sorts of things going on that are inconsistent with that. Most people in the world are not capable of doing that. And they convinced themselves that to do that would make them inauthentic and fake. So they don’t even use that ability when they have it.

But people who have worked server jobs before they know how to flip the switch on you could be having the worst day of your life. You can walk into a room and you can say, look, I feel like crap. But I’m here to play a role. I’m here to be good to people. I’m here to take care of people. And I’m going to do that and whatever I’ve got going on, I’ll deal with that when the job’s over. But for now, I’m going to walk tall, I’m going to speak with confidence. I’m going to dress you with respect and generosity, and everybody’s going to have a good time.

Because I am choosing to be the life of the party. Even if internally I feel like hell. I don’t know that many people I know maybe like a handful of people that can do that in any area of life, you know?

Isaac
So I’m going to bring it I’m gonna bring it right back again, because because I love where you went. But I still think I didn’t get quite the tight answer. We talk all the time about the two things needed to succeed in your career, our skills and signal you know, your your what you can do for people and your ability to prove that to them.

And you walked me through all the examples of what waiter or waitress or bartending skills, what those mean outside of that how those translate into value so that the skill you can create for people but the signal component.

How do you prove that to people? So you proved it to me five or six times in this conversation, any one of those stories, the way that you described what you did and the skills you needed to navigate that would be impressive to me as a hiring manager. If I got if you had that five minutes or that two minutes to describe it to me, but how do you get to that point?

If I receive emails from multiple candidates for a role. What do you recommend that someone who has those skills that they’ve developed as a waiter or waitress, what do you recommend that they send to convince a hiring manager as quickly as possible of the value of those skills so that they don’t just look at worked here for a year, but that they can somehow convey to them, why working there for a year makes them a good fit for this new role?

Have you have some examples of people who’ve done that effectively, sort of package that experience up in a really nice digestible way?

TK Coleman
Like, like actual pieces of data that you can put like?

Isaac
Yeah, like things that that people have sent, you know, to a hiring manager, or with a job application, or whatever that have that have said, you know, here’s me sort of connecting the dots for you, and showing you those skills just like you did verbally here, if you didn’t have that chance, if you got one email, what’s a good way to send to convey those skills that you’ve obtained in the weight service.

TK Coleman
So one thing that every server gets, and almost no one thinks about this, within the context of developing their career, is you get your receipts at the end of the night, that show you your sales, right. And like, this is huge, most people just focus on the tips, but you want to focus on your sales. Because like, even if you kind of get like standard tips, if your sales are really high, because you’re making great recommendations, and getting a lot of repeat guests and so on, then these are numbers that you can actually produce.

And, and there are ways where you can find out this information. Again, a lot of servers don’t care about it. But you can find out the information in terms of where do you rank at the restaurant you work at in terms of sales, and utility.

Isaac
So something like you know, server, at you know, Applebee’s, during my shift, sales in my section were 5% higher than average for the restaurant as a whole or something like that. That’s a tangible thing that I’d be curious, I’d want to know more about which is, which is the goal of sending a an initial, you know, email applications, make them want to know more.

TK Coleman
Yeah, and it’s a great differentiator to because you can not only give that information, but then you can point out that most people who work at restaurants would not be capable of telling you what their answer was, if you were to ask them. So you can show them not only value that you get out of the server, but you can differentiate yourself from other servers and signal, just how detailed you are. And value creation driven, you are in the way you approach your work.

You can also get specific with these numbers and not only report like your sales, but you can identify what areas are most important to the restaurant, like specials or liquor, things like that. And you can indicate your percentages in those areas. Another thing you can do, this feels high risky when you don’t have high rapport with your customers. But it’s something I could do pretty easily get your customers to talk about.

You get your customers to put in writing how much they love you and how much they come to the restaurant because of you. And if you’ve got regulars that come in, you can ask them for that kind of stuff. And they’ll do it for you. I’ve had customers really show up for me very strongly when it comes to things like that.

A third thing is the whole idea of working out loud, or documenting what you do also applies to working as a server. And there are all kinds of interesting experiences and challenges that servers have. There’s no reason why you can’t make a video, you can’t make a podcast, where you’re talking about your tips on how to be a great server, don’t let the author of waiter or man be the only person out there that’s talking about his experiences in an interesting or entertaining way.

That there’s a market for that if you put that kind of material out there, people will see that you’re not only the kind of person who does their job well, but you’re also the kind of person that can train others to do what you do. And that’s going to be valuable to any employer. Those are three signals off the top of my head.

Isaac
Man, I love that. And even if you know that third one, even if you just make a two minute video or write a two paragraph blog post, just for that job application that says you know, three things I learned working at chick fil a, that are relevant to customer success at your company.

That alone, it just signals that you’re thinking about your work as more than just the tasks you carried out that you have a level of abstraction, like you said, the fact that you just that you even looked up how much sales you do compared to other people. That fact alone sets you apart.

Even if your numbers aren’t great. Most people don’t even do that. So, so I’m going to boil down you gave three different types of signals you could send one is quantitative, can you find any hard data on percentage of tips?

Maybe it’s, I have a perfect track record, I’ve never been late, or I’ve only been late twice in a year, you know, I’ve never missed a day or, you know, number of mistaken orders you’ve had or whatever, there’s a lot of quantitative things, if you can pull up anything like that, that’s a great signal. The second one you gave was a endorsement from a third party.

So customers, managers, co workers, coworkers, if they can say something about your work. And then the third one is qualitative, your own reflections on or your own sharing of your learnings and your skills from that. And I think a lot of people feel like it’s bragging or something, or it’s just weird or redundant.

But it’s really not. Because when if I look at a bullet point on your LinkedIn profile, or whatever, that just says, you know, six months of work as a server at the Olive Garden, that could mean 1001 things. But if you add just one data point to that, you send me a short video, or a short little essay or something that says, hey, here’s three things I learned, you know, as a waiter, that ability to self reflect is gonna stand out.

Or if you say, here’s a little data about my waiter, or you get one of your customers, my number one customer that came to Olive Garden every Friday, here’s a quote from them, like, instantly you go from, I can’t distinguish you from everyone else to someone that I remember. And I’m curious, and I want to learn more.

And it’s like, it’s not, it doesn’t seem that big, and people are scared to do it, because they think it’s not that impressive. Well, it’s not that impressive to have a customer just say I like this guy, he was good, or my tips were 2% higher than everybody else’s. It’s not about how impressive it is.

The act of doing it alone, I think is what’s like a standout. Would you agree?

TK Coleman
I totally agree. And you’ve got to be very careful about equating what’s impressive with what’s impressive to you. And you’ve got to understand that, you know, if you’re a decent human being, you’re probably not going to be impressive to yourself very often.

So that means you’re probably not the best judge of how much your work is, is impacting people. And so this is actually a good exercise for you. Because it’s good to be aware of how things you put out there that are just like average, this is just what I do, how much that might change other people’s lives. I mean, you and I’ve talked about this where you’ve expressed like, you’ll write a blog post, and you’re so excited about it, like, you know, what, if I die, TK Coleman, show the world this piece, and no one reads that one.

And then you write something else, like, well, I got to get a blog done today, because I promised I’ll do one every day. You do it, you’re like, this is the worst thing I’ve ever written. And you’ll get 20 emails being like Isaac, you changed my life with that one paragraph blog post. So you just never know.

So don’t use how excited you felt when you did that job or how impressed you are with yourself as the greatest metric, you know, it actually helps you become more objective in your thinking, for better and for worse.

Isaac
Alright man I’m gonna I’m gonna bring it home and let you take the floor to to wrap this up with some higher level thoughts. Because I think you are a master of I don’t I don’t want to say anything like optimism, positive thinking, because that sounds like it’s just sort of baseless or fluffy. I think you were a master of helping people unearth within themselves a mindset, a frame for reality that’s true.

That’s not Pollyanna ish or utopian. That’s true, but that’s empowering instead of disempowering. So, let’s take with that specific person in mind, somebody who maybe was a waiter, doing a good job, was kind of doing it for a while waiting to see what was going to come next in their career. They just lost their job because of lockdowns and all this stuff.

What’s a what’s a sort of high level message or thought that you want to you want to wrap this up with for that person?

TK Coleman
There’s a moment in the movie way of the Peaceful Warrior, where this all American athlete who was living the dream on his way to a professional career, has this tragic Motorcycle Accident breaks his leg. And and the odds are likely that he’ll never get a chance to do that again. One day, he’s talking with his mentor. And then a moment of frustration, he says, How am I supposed to have any kind of optimism when I can’t do what I love.

And he says, when a true warrior can’t do what they love, they always find a way to discover the love and what they do. What I would say to anybody who’s going through a hard time where maybe you got laid off, maybe you don’t feel like you have any opportunities right now is number one, there is always something you can do to create value for other human beings. And all at all times, at all times.

Now, it may not be something that anyone is ready to pay you for right now. It may not be something that has a fancy title attached to it. But there is always something you can do in any environment to create value for other human beings to the dignity to be found in what you do. has to be something that comes from you.

And you can take any job and you can dignify it think about when you go to the movies, sometimes the person that you like the most isn’t the person that was billed as the star. It’s the person who just brought some personality to their role, even though they only had like a few lines, or even though they were just the sidekick.

That’s because it’s what you bring to the role. It’s not how many lines you get. It’s not, it’s not about if you were on the Billboard of a lead character, you can do that with your job, you can bring personality and dignity to your job. And if you do those first two things, you’ll often find that the world is willing to create opportunities for you.

Because as the saying goes, Steve Martin, be so good that they can’t ignore you. That’s possible, you can actually be so good and so compelling, that people have to talk about you, when they watch what you do. When they listen to you, when they observe you. They can’t help but say, Hey, man, you need to meet my friend, or you need to go listen to this guy. And we’ve all done that, right?

How many times have you watched a show or listened to a podcast? And you were like, Okay, that was cool. That was cool. wasn’t bad, it was good. And how many times have you listened to something or watch something, and you couldn’t shut up about it? You had to pick up the phone and call someone and be like, Hey, stop what you’re doing on our friendship. Now, don’t do this like me because I do this with everything. I’ve been to Isaac, I say on our friendship, read this book. And then he hates it and I keep doing that.

But, but that’s a real thing. And it’s possible to be that way. So you can always do something to create value, no matter what to the dignity of what you do comes from you. And three if you do something with a sufficient amount of creativity, enthusiasm and self ownership, you can and will become too good for other people to ignore.

Opportunity is something that’s created you don’t wait on it.

Isaac
TK Coleman my man. Thanks for joining us again.

TK Coleman
Thanks for having me, bro.

Isaac
Like what you hear? Go to crash.co and join the career revolution. Do you want to share your own career crash story? Send it directly to me at isaac@crash.co.

If you’ve got a story you’d like to share, don’t hesitate! Email Joel at Joel [at] Crash [dot] co.

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