Do your friends and family balk at the thought of playing Monopoly with you because you’re so competitive? Or are you the kind of social butterfly who can walk into any room full of strangers and half an hour later come back with the names of five new best friends?

Would you rather have been making coffee and running errands at Spotify when it had 10 employees, or working as one of thousands of tellers at Bank of America? Thinking about your career in terms of jobs and titles is dangerous. Thinking in terms of skills and trends is powerful.

When a friend calls you about something going on their life, are you the drop-everything-to-help kind of person? Do you get emotionally invested in other people’s success? Or do you get a rush from crossing items off a to-do list?

If you fancy yourself as curious, eager to learn, or fascinated by how people make decisions, well, a career in digital marketing just might allow you to scratch your itch.

It’s hard taking charge of that job and turning it into something you find valuable and fulfilling. Here’s how.

What books have had the most impact on your career or education? Our product manager, Chuck, shares his list.