Career Stories

How I’m Crashing My Career: 2 Principles of a Great Job Hunt

Corné van Straten
January 2020

I am on the job hunt! And it’s actually really exciting—because I’m using Crash. No more blasting out the same resume and cover letter to dozens of companies. Instead, I’m creating tailored pitches for specific opportunities and using my Crash profile to show off my skills.

Here’s how it works: Crash is a career-launching platform. The Crash approach to the job hunt basically follows two core principles—namely, show, don’t tell and quality over quantity.

1. Show, don’t tell

Show, don’t tell is common advice among writers. It’s a technique they use to make their writing more engaging. Instead of saying, “It was very cold,” a good writer will describe the character shivering, seeing their breath, and putting their hands in their pockets.

Crash allows you to use that same technique on the job hunt.

Instead of merely listing your skills and credentials on a dry, paper resume, you’re going to use the power of the internet to actually show what you can do, using: 

  • Video
  • Blog articles
  • Graphics
  • Spreadsheets
  • Social media posts
  • Etc.

I personally like using Loom to demonstrate my skills and build my portfolio because it allows you to record your screen while you film yourself presenting anything you’ve worked on.

But, of course, you can also use a blog you wrote that demonstrates your expertise. Or you can link to a website you set up, an app you built, graphics you created, a #nocode workflow, a Zap, a spreadsheet, a blog post—you name it. 

Crash allows you to include a portfolio of content or projects—anything you’ve created that you want to show off, as well as building a tech stack of digital tools you’re familiar with—where you can add proof, too.

To give you an idea of what this looks like, you can find my profile here.

Your sixty-second elevator pitch video is going to be the cherry on top. 

2. Quality over quantity

The second principle of the Crash approach is quality over quantity. 

Instead of blasting out the same resume and cover letter to dozens of different companies, you carefully pick a handful of companies you would love to work for—and you go all-in on researching them.

Then, you make a personalized, tailored pitch—by which you tell this company what you love about them specifically, why their uniqueness resonates with you, why you would be a great fit, what skills you bring to the table, and what you plan to do in the first few months after you get hired.

Here’s one pitch that got Joel Bein an interview!

Finally, Crash encouraged you to combine principles one and two by including a freebie. This means doing a small amount of work up-front—for free—and sending it along with your application and pitch. This is not only a great gesture of generosity, but it will also allow you to give a preview of what your work will be like.

So, for example, if you’re applying for a marketing job at a startup, you could create three graphics on Canva that they can share on social media. If you want to be in sales, you could spend some time creating a list of prospects they could actually use. If you want to be in software development, maybe you would create a small feature they could include on their website. 

The point here is to get creative and have fun!

Imagine the look on the hiring manager’s face when you do this.

I made a meme to illustrate it: 

Here’s proof this approach actually works to get jobs.

Of course, job hunting like this does take a fair amount of work. 

But I would much rather put in the work to show the unique value I bring—and land a fulfilling job at a company I really want to work for—than choose the “spray and pray” approach, where I’d blast out dozens of applications indiscriminately, hoping one falls through the cracks of the faceless machinery of resume scanning AI so many companies use by default nowadays. 

Also: it just works. Only eighteen days go by from launch to first job offer for the average Crasher (compared to months going by if you use the conventional approach).

So I don’t know about you, but I’m doing it this way. I’m crashing the party!


Corné’s on the hunt for an entry -level software engineering or marketing! Check out his profile here—and if you know of an opening, let him know.

This post originally appeared on cornevanstraten.com.

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