Marketing defines the brand, and product brings the brand to life by building a great product. Together, the two teams hope to create a world-class brand and product.Gibson Biddle, in his post Branding for Builders
I’ve tried to keep that quote near the top of my mind this week. Gibson was the product VP at Netflix as it jumped from young company to world-class product, and his thought that marketing and product are intertwined–as they define and build, discover and construct–puts into words for me just how important teams are.
We need the team. We can’t expect to build a great brand or a category-leading product if we don’t work together to define and build, discover and construct. Especially at startups. 😉
I enjoy seeing that value interwoven into Crash’s core. We do it constantly. We try to jump at the chance to help a team member out. We don’t live in our own little worlds, only expected to do what falls under our title (what are titles, anyway, but names we give to people we hire so they have a sense of what to do?). Teams don’t work alone, and if we take to heart that “Together, the…teams hope to create a world-class brand and product,” I think something amazing can emerge.
Speaking of teams (do ya like my super-obvious jump to the week’s Crash Report? Pretty fancy), here’s the work our awesome team accomplished this week.
Thanks for stopping by and reading. If you’re curious about breaking into startup life, check out this ultimate guide on why customer success is an awesome place to start your career–even if you’ve got no experience.
A show all about creating a career outside the boring, debt-laden, conveyor belt humdrum.