How to Apply to a Job (hint: send a pitch)

A step-by-step breakdown of how to pitch a company.

Ready to apply to a job? Here’s how to stand out and pitch any company while job-hunting—no experience required.

Step 1 to Apply to a Job: Identify an Opportunity

Every pitch you make begins with choosing an opportunity to target. Here are some job boards we recommend checking out if you’re looking for job opportunities:

You’ll also be able to find cool companies and opportunities via our help center.

Step 2: Research + Outline Your Pitch

Your pitch should answer the following questions:

  • Why are you excited about the company and role?
  • Why are you a good fit?
  • What proves you’re a good fit?

You’ll close out your pitch with a specific ask (usually for further contact/an interview). With each of these points, the key is to be specific. The clearer you are, the easier it is for a hiring manager to get an impression and make a determination — and the more impressed they’ll be.

Step 3: Create the Content!

Now that you’ve done all the prep work, create a slide deck and record your pitch video–you can record a video right on Crash using our tailored pitch tool.

Step 4: Pick an Additional Work to Feature

You’ll be including one of two things: either a small piece of content you’ve custom-created for the company you’re targeting or an existing featured work relevant to the role you’re applying for.

Review the job description and think about the 1-2 top skills you have that make you the best fit for this role, and what featured work you can use to demonstrate them.

Step 5: Publish and Send!

Once you create a pitch, you’ll receive a custom URL you can apply to a job via an open job posting, or you can try to back-channel your way to the hiring manager by researching them on LinkedIn and using to find their email. We recommend doing both! Here’s a resource on finding a hiring manager’s email address.

Pitch Examples

Joey Wickham for Pluralsight

What makes this a great pitch:

  • Joey draws a strong connection between his past experience and the role—he frames the entire pitch with “I love working with people, which is why I’m a great fit for this role.” He highlights this trait as his primary driver in everything he does—it’s the underlying component of each piece of his narrative.
  • The pitch is similar to his Pluralsight pitch, but the framing is slightly different—he emphasizes his customer service traits heavily.
  • Confident presentation—his pitch is clean and compelling.

Samantha Clarkson for Boomtown

What makes this a great pitch:

  • Good, specific reasons for why she wants to work with this company.
  • Samantha’s framing is clear at the onset—“I want to work for you, and here’s why you should care.” She sets the tone right away and outlines what the video is going to be about—in the spirit of “let me tell you what I’m about to tell you.”
  • She turns her story into a narrative and clearly pulls out the valuable pieces of each stage in her story—here’s what I did, and here’s how I became more valuable because of it.
  • Uses her soft skills page from her pitch deck and makes it very clear how each of these skills translates into real-world, job-relevant activities (communication = Slack messages, digital skills = Facebook ads, etc.)

Leah Wilczewski for Fullstory

What makes this a great pitch:

  • Leah makes it very clear she’s excited about Fullstory and makes it sound like it’s a dream role she’s been waiting for (which sells Fullstory on her passion/excitement for the role)
  • Leah did research on the company and turns her pitch into a mini value prop—she drafts answers to common concerns and creates a proposal to add a chatbot on the website. It showcases how she thinks and how she’d create value at the company.
  • Makes her enthusiasm clear, but is also super concise—doesn’t gush/waste time expounding on her excitement.