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Pitch ≠ Video Resume

Some people say that a pitch is like a resume, but in a slightly nicer (video) format. But that's like saying that a phone is just glass and metal in a slightly nicer format. It misses the whole point.

In case you weren’t aware, we have our very own proprietary video pitch creation tool (100% free for DJH subscribers).

These video pitches blow resumes out of the water completely. Pitches have an 80% pitch-to-interview rate, where resumes barely make 1%.

So yeah, it’s not even close.
And yet…

People keep referring to our pitches as “video resumes.” And it really grinds my gears. They seem to think that a pitch is like a resume, but in a slightly nicer format.

But that’s like saying a phone is just glass and metal in a slightly nicer format.

It misses the whole point. 

Pitching is not just another way to list your skills and experiences.

Pitching is about showing, rather than telling.
It’s about selling yourself, like a human, rather than logging your system specifications like a robot.

It’s about showing to one specific company that you’ve done your research, that you’re excited about what they’re doing, and that you, with your unique skills, interests, and background, would be a great fit for them, because you see several ways for yourself to help this company forward. 

It’s about saying: “I love what you guys are doing, and I would love to be a part of it. Here’s what I want to do to help your company grow!”

Rather than saying: “I did X in the past and worked for Y years in Z role at Blabla inc.”

It’s about saying: “Please check out these links to some of my previous work.”

Rather than just claiming: “I am a highly skilled professional.”

In short, pitches are to resumes what the iPhone is to smoke signals.

So let me be perfectly clear: if I catch any of you guys using pitches to just read your resume out loud on video, I will personally kick you off the platform!

OK, I’m kidding, but only barely.
Don’t try me. 😉 

Go pitch a company, and get yourself hired!

This post originally appeared in the DJH newsletter.
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