Step 1: Identify an Opportunity

Every pitch you make begins with choosing an opportunity to target. Here are some job boards we recommend checking out if you’re looking for job opportunities:

Step 2: Research + Outline Your Pitch

Your pitch should answer the following questions:

  • Why are you excited about the company and role?
  • Why are you a good fit?
  • What proves you’re a good fit?

You’ll close out your pitch with a specific ask (usually for further contact/an interview). With each of these points, the key is to be specific. The clearer you are, the easier it is for a hiring manager to get an impression and make a determination — and the more impressed they’ll be.

Step 3: Create the Content!

Now that you’ve done all the prep work, create a slide deck and record your pitch video using Loom.

Step 4: Pick an Additional Work to Feature

You’ll be including one of two things: either a small piece of content you’ve custom-created for the company you’re targeting or an existing featured work relevant to the role you’re applying for.

Review the job description and think about the 1-2 top skills you have that make you the best fit for this role, and what featured work you can use to demonstrate them.

Step 5: Publish and Send!

Once you create a pitch, you’ll receive a custom URL you can submit to an open job posting, or you can try to back-channel your way to the hiring manager by researching them on LinkedIn and using to find their email. We recommend doing both! More on finding a hiring manager’s email address

Pitch Examples

Joey Wickham – Pluralsight

What makes this a great pitch:

  • Joey draws a strong connection between his past experience and the role —he frames the entire pitch with “I love working with people, which is why I’m a great fit for this role.” He highlights this trait as his primary driver in everything he does — it’s the underlying component of each piece of his narrative.
  • The pitch is similar to his Pluralsight pitch, but the framing is slightly different — he emphasizes his customer service traits heavily.
  • Confident presentation — his pitch is clean and compelling.

Samantha Clarkson – Boomtown

What makes this a great pitch:

  • Good, specific reasons for why she wants to work with this company.
  • Samantha’s framing is clear at the onset — “I want to work for you, and here’s why you should care.” She sets the tone right away and outlines what the video is going to be about — in the spirit of “let me tell you what I’m about to tell you.”
  • She turns her story into a narrative and clearly pulls out the valuable pieces of each stage in her story —here’s what I did, and here’s how I became more valuable because of it.
  • Uses her soft skills page from her pitch deck and makes it very clear how each of these skills translates into real-world, job-relevant activities (communication = Slack messages, digital skills = Facebook ads, etc.)

Leah Wilczewski – Fullstory

What makes this a great pitch:

  • Leah makes it very clear she’s excited about Fullstory and makes it sound like it’s a dream role she’s been waiting for (which sells Fullstory on her passion/excitement for the role)
  • Leah did research on the company and turns her pitch into a mini value prop — she drafts answers to common concerns and creates a proposal to add a chatbot on the website. It showcases how she thinks and how she’d create value at the company.
  • Makes her enthusiasm clear, but is also super concise — doesn’t gush/waste time expounding on her excitement.

Want more examples of how to pitch any company on hiring you – even if you don’t have experience? Check out our How To Pitch resource page, where you can submit any job posting, and we’ll recommend specific tactics for winning the job.