Imagine you’re the head of sales at some medium-sized company, and you’re trying to land a new, $50k client. How would you go about doing this?
Would you send an email to firstname.lastname@example.org saying
“Dear sir or madam, I’d like you to buy my product. One pager attached.”
and then attach an all-text pdf with product specifications?
Does that, in fact, sound like a ridiculous approach that you would be embarrassed to even consider?
Now remember that, if you’re job hunting, you are You inc. and you are trying to sell a $50k/year product (or however much you’re looking to make).
So you should probably find a better way to sell yourself than sending a “dear sir/madam”-letter and attaching a resume—especially when you’re trying to win a job in sales!
Instead, prospect like you would as a stellar sales person.
That is how you sell effectively!
So if you’re serious about getting that job you want, burn your resume.
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