Job seekers on Crash want to know if they can connect to your company, more than bullet points in a job description.
1. Your company’s “why”
What are you all about?
2. The role specifics
What specifically are you hiring for? What does the day-to-day look like? What’s exciting about it?
3. The type of person you’re looking for
What do you want to see in a pitch? Tell them explicitly what would make you say “oh my gosh, I have to interview this person.” This will filter the right types of people.