Juan Acosta
Interested in Senior Marketing & Senior Sales roles
rexovoro@gmail.com
Hi! I’m Juan! and I <3 tech

Hi there! Im Juan Acosta

I'm looking for a new challenge that make me dont want to go asleep that day because the thrive of fishing a project as soon and awesome possible, the idea of waking up and run to help a brand/company to be better with my help is the next thing for me. Also to be able to develop new or existing multifunctional teams that can share the “I love my job” motto is the key for getting things done.

I’m planning to achieve this through new strategies in México market, but ready to go big and international. Also looking the way to make more profitable the whole company or one specific product always understanding the financial cost in relation product and brand development.

Remote, Excited to relocate anywhere in the world

Work Experience

Business Unit Manager

2 years

Mexican IT company focused on improving the customer experience through sensorial marketing. Focused in design and development of multimedia platforms such as and architectures systems for content management and distribution (SaaS-CMS).

Responsibilities:

  • Business Unit Manager for Zuni, service focused to improve the brand experience in retail stores, hotels, restaurants and more.
  • 4 services for improving CX (Background Music, Scent Marketing, Background Music Videos and Digital Signage)
  • Develop the Zuni brand, a portfolio of 4 services and the team of 15 people in 12 months
  • Responsible of 5 departments including sales, finance, design, marketing, software development and music and video content
  • Reach net sales of 14M MXN in 15 months with 1 product

Marketing Manager

4 years

MI WIFI SOCIAL is a business wifi device that transforms the wireless network of a business into a powerful marketing and advertising tool.

Use the WiFi of your business through social networks and know your consumer like never before.

If you offer free Wi-Fi in your business, you can promote your Facebook page, get "Like", "Check-Ins" and show promotions to your customers.

Responsibilities:

  • In charge of the sales and marketing strategy for the positioning our product portfolio in the Mexican market
  • Finding new clients to develop through the different aspects of marketing, brand strategy, data analysis and technology.

LATAM Brand Manager

1 year

Responsibilities:

  • Hispanic LATAM Brand Manager for Sport Brands (Oakley & Arnette).

  • Product line selection & pricing strategy

  • Marketing Plan development and sales FCST

  • Media Plan development in ATL & BTL in collaboration with Agency OMD Group

  • Monitor and Measure KPI's (Sell In, Sell Out and Shelf Share).

  • A&P Management.

  • Help our clients to implement promotions in store

  • Sports marketing recruitment for sponsorship, events and partnerships.

  • Project: Develop the ophthalmic eyewear segment for all Luxottica Brands in Hispanic LATAM.

Achievements/

  • +14% in Net Sales (TOTAL LATAM) VS PY due a product mix strategy and promotion implementation in POS.
  • Product launch in Mexico (Oakley Goggles) with 4 PR & client events.
  • Media plan improvement focusing on digital and PR notes VS outdoors and prints.

Senior Assistant Brand Manager

3 years

Responsibilities:

  • Assistant brand manager for Fisher-Price and Mega Bloks
  • Marketing & commercial implementation for Peru & Colombia.
  • Portfolio of 20 Brands and 600 sku's per year
  • Product line selection and pricing strategy.
  • Marketing plan development reviewing brand performance and profit projections.
  • Alignment with a cross-functional/regional team (Hispanic LATAM)
  • Monitor and Measure KPI's (Sell In, Sell Out, Market Share)
  • A&P Management / Sales forecast
  • P&L Management for Gross Margin target delivery.
  • Monitoring product inventory & availability
  • Project: DVD Promotion in LATAM for Thomas&Friends brand.
  • Project: Mattel Acquisition of MEGA Brands

Achievements

  • +34% in Gross Sales & -16% in Inventory VS PY due a pricing strategy and product mix in Perú.
  • +30% in Gross Sales & -33% in Inventory VS PY due a pricing strategy and product mix in Colombia.
  • Successful merge between Mattel and MEGA processes, teams and clients.

Tech Stack

Adobe Illustrator

Adobe XD

Buffer

Excel

Facebook Ads Manager

Google Adwords

Google Analytics

Hubspot

InVision

LinkedIn Sales Navigator

Mailchimp

Microsoft Office

Notion

Power BI

Slack

Zapier

Yoast SEO

YouTube

WordPress

Typeform

Typeform

Portfolio

Zuni | Marketing Sensorial

Creamos ambientes agradables. Utilizamos los sentidos del oído, el olfato y la vista para mejorar la experiencia de compra de tus clientes dentro de tus tiendas.

Link: https://zuni.com.mx

REDI | Mejorando la forma del desarrollo inmobiliario

El Real Estate Developer Index (REDI) es una plataforma impulsada que busca un enfoque más equitativo para el desarrollo inmobiliario.

Link: http://get-redi.com.mx/

MI WIFI SOCIAL - WIFI por acceso con Facebook

MI WIFI SOCIAL permite que tus clientes se conecten a tu red WIFI por medio de redes sociales. Gana likes y olvídate de complicadas y largas contraseñas.

Link: http://miwifisocial.com/

NEUROWAVE | Tratamiento para depresión y ansiedad

Tratamiento EMT no farmacológico para depresión y ansiedad. Resultados rápidos, sin medicamento ni efectos secundarios.

Link: http://neurowave.com.mx

ATR | Advanced Technology Research | Desarrollando nuevas tecnologías

Advanced Technology Research es una empresa mexicana con sede en Guadalajara Jalisco, con más de 25 años de experiencia en la industria de la música y plataformas multimedia.

Link: https://atr.com.mx/

Arion Music | La sinfonola Arion suena muuuy bien!

La música es el medio ideal para crear el ambiente dentro de la fiesta y en Arion lo sabemos. Es por ello que somos la mejor alternativa para darle vida a tu negocio con la sinfonola que contiene la música que tus clientes quieren escuchar, y así obtener ganancias adicionales.

Link: https://arionmusic.com.mx

Personality Type

Hunter

Prefer to have the ball in their court. Drives initiatives and processes to close deals. Ability to connect with many people and maintain relationships at scale.

Learn More →

Learn more: https://crash.co/discover/result/b2504c5c-e6e6-4374-a64c-4e3a68cb2c81

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