Hey there, I'm Juan Acosta

Self-motivated marketing and innovation director with more than 8 years’ experience in FMCG and tech companies.


Self-motivated marketing and innovation director with more than 8 years’ experience in FMCG and tech companies.

Grew cross-functional teams and new products always focused on improving efficiency, brand awareness and revenue.

Personality Type
Prefer to have the ball in their court. Drives initiatives and processes to close deals. Ability to connect with many people and maintain relationships at scale.
Willing to relocate anywhere, or remote


Director of Innovation
3 years
Hardware and software development company focused on improving the CX and simplifying the centralized entertainment management. - Build and manage an agile team of 15+ members for sales, finance, digital marketing, software development and music and video content. - Managed the creation and launch of three new products in the first year - www.atr.com.mx - Tailored hardware solutions - www.zuni.com.mx - Sensory marketing services for retail stores - www.arionmusic.com.mx - Income-generating jukebox for bars - www.acrossbox.com - CMS platform for music entertainment management
Marketing Consultant
2 years
Marketing consulting startup focused on branding, digital development, and adoption of innovative technologies. - Successfully launch a cloud management platform for Wi-Fi access points in Mexico, helping achieve their year goals in 6 months. - Develop the digital marketing strategy including brand and website development, CRM, and digital advertising with a ROAS of 10:1 throughout the first year of operations **www.miwifisocial.com**
LATAM Brand Manager
1 year
Retail company focused on premium and luxury eyewear like Ray-Ban, Oakley, Burberry, and Chanel. - LATAM team lead for sport brands (Oakley & Arnette) increasing sales by +30% YoY in the first 9 months - Created the first digital campaign for Oakley México using influencers to expand the presence of the brand on niche markets - Led and execute the digital strategy to increase Oakley's presence on younger customers top of mind helping it grow to be the second top brand in the portfolio **www.luxottica.com**
Assistant Brand Manager
2 years
Multinational toy manufacturing and entertainment company with brands like Fisher-Price, Barbie, and Disney. - Partner with retail, distribution, and sales teams to communicate new product activity for the brand Fisher-Price in Peru & Colombia - Development of the first digital marketing plan to increase market share of the brand in the category from 60% to 64% - Achieved +30% net sales goal and -20% in inventory YoY for the Fisher-Price and MEGABLOKS brands in 2014 Overseeing sales to drive six hundred SKU's product portfolio sales growth by season and product buy plans by season **www.mattel.com***
Marketing Expense Control Analyst
1 year
- Responsible of auditing the marketing budget vs actual expense **www.mattel.com**


Zuni | Marketing Sensorial

Creamos ambientes agradables. Utilizamos los sentidos del oído, el olfato y la vista para mejorar la experiencia de compra de tus clientes dentro de tus tiendas.

REDI | Mejorando la forma del desarrollo inmobiliario

El Real Estate Developer Index (REDI) es una plataforma impulsada que busca un enfoque más equitativo para el desarrollo inmobiliario.

MI WIFI SOCIAL - WIFI por acceso con Facebook

MI WIFI SOCIAL permite que tus clientes se conecten a tu red WIFI por medio de redes sociales. Gana likes y olvídate de complicadas y largas contraseñas.

NEUROWAVE | Tratamiento para depresión y ansiedad

Tratamiento EMT no farmacológico para depresión y ansiedad. Resultados rápidos, sin medicamento ni efectos secundarios.

ATR | Advanced Technology Research | Desarrollando nuevas tecnologías

Advanced Technology Research es una empresa mexicana con sede en Guadalajara Jalisco, con más de 25 años de experiencia en la industria de la música y plataformas multimedia.

Arion Music | La sinfonola Arion suena muuuy bien!

La música es el medio ideal para crear el ambiente dentro de la fiesta y en Arion lo sabemos. Es por ello que somos la mejor alternativa para darle vida a tu negocio con la sinfonola que contiene la música que tus clientes quieren escuchar, y así obtener ganancias adicionales.

Homescent | Aromatiza tu hogar de manera inteligente

Encuentra los mejores difusores y aromas para tu casa dentro de nuestra tienda en línea | Compra de manera segura | Envío a todo México

Acrossbox | Smart CMS Solutions

Acrossbox CMS | Manage your content in a smarter way | Coming soon

Kiolab - Kioskos de autoservicio a la medida

Ofrecemos soluciones infinitas con la mejor tecnología en Kioskos de autoservicio a la medida. Modulos RFID, Cam, QR, monedero, billetero. Hecho en México ♥

My Tech Stack

Adobe Illustrator
Adobe XD
Facebook Ads Manager
Google Adwords
Google Analytics
LinkedIn Sales Navigator
Microsoft Office
Power BI
Yoast SEO
Looking for a job?
Crash LogoInline Full Color